listen
01 A podcast before the live session.
Twenty minutes that set up the theme, the same for every director. Everyone arrives with the same question in mind.
School Growth Program_
for networks of language schools 2026-2027 edition · autumn 2026
Grow your network
with AI and marketing,
don't get left behind_
The School Growth Program is the growth path for networks of language schools: twenty weeks, one live session a week, in which every site moves forward without starting over and the directors learn the same way of working, yours. They do the work, with AI on their side. By the end every site gets chosen more and sells better, to companies too.
20
weeks in total
01
live session a week
08
participants at most
100%
positive feedback
How it works,
site by site_
Every week has the same shape and a different theme: first price and positioning, then content, then the channels that bring students, finally partners and sales, to companies too. For a site, selling to companies is the fastest growth, and almost nobody tries it. Each director works on their own site, with their own numbers, and everyone with the same method: that's how results become comparable from one city to the next. AI comes in from week five and from then on does graphics, copy and campaigns with every site.
work
02 Two hours live, on your own site.
The live session is work, with feedback on the spot: the price, the reply to an enquiry, the campaign. Every site leaves with something done.
use
03 A ready-made tool, identical everywhere.
Each week a tool you open the next day: a spreadsheet, a guide, a template, an AI workflow already set up. The same at every site.
do
04 A few actions within the week.
Small, with a date. They are the piece that turns the live session into a change inside every school, and the directors keep each other on it.
Your directors will learn to...
Twenty weeks, and in each one something every site can put to work right away.
read their site's real numbers set a price that holds, the same across the network say in one sentence why choose your school get found on Google Maps by people searching in their city answer an enquiry and turn it into an enrolment
make graphics and posts with AI, on brand publish every week, even in November handle a negative review set up a local campaign without wasting budget run an open day families remember
lead the sales call to a yes sell courses to the companies in their area build local partners who send students sell the path to certification, not the single course get their local newspapers to tell the story
The full program, week by week→ name, email and phone first
It's not
a course,
it's an update program_
The words of those who've already done it_
School owners from the first edition, on what also matters to anyone running several sites: the method and the team.
“
We did a lot of things out of common sense. This course gave us solid confirmation that they are real marketing principles, picked up without knowing it. For me that's the value: bringing method to something we did, but not in a concrete way.
Nigel
Piedmont “
The part I found most interesting was the initial diagnosis: looking inward, which is something you rarely have time for, and doing it in a structured way. The marketing plan? I recognise myself in it: realistic suggestions that don't call for extravagant investments and can be done in-house.
Alberto
Emilia-Romagna “
We're very happy with how the year has started, and the team is closer, because we started talking to them in a different way.
Roberta
Lazio Discover the value of the Program, answer this question_
How much does a student pay, on average, at one of your sites?
€150 a month
€0 a month €500 a month
You only need 3 new enrollments to make back the entire investment.
And those enrollments, at each site, you usually keep for years. The rest is margin.
estimate on the Program, over 8 months, for one site
the price
We made the inaccessible accessible_
PLAN
The foundations, at every site
1,499 €
per site / about 8 weeks
The first part of the program, up to each site's marketing plan, in a group and with one 1-to-1 session.
- The first weeks of the program, in a group
- One 1-to-1 session per site
- Materials, AI Tools and Community for the directors
The marketing plan stays with the site even if it stops there.
PROGRAM
For every site of the network
2,999 €
per site / 20 weeks
The same SGP System as Individual (same IP, same assets, same protocols) at every site of the network, with guided group implementation.
- Same method and same protocols at every site
- 20 implementation support sessions
- Materials, AI Tools and Community for the directors
Reserved price for the launch Cohort.
PREMIUM
The program, and the site isn't alone after
4,499 €
per site / 20 weeks + 3 months
Everything in the Program, plus three months of follow-up after it ends, and the site's team inside the materials.
- Everything in the Program
- For 3 months, every month: one 60-minute 1-to-1 session and one piece of work done by us (up to 1 hour)
- 2 more people from the site on materials and Community
For sites that want to bring the team along.
INDIVIDUAL
Tailored, on a single site
30,000 €
per site / 6 months
The standard Update Labs experience. Direct on-site work, full management, exclusive access to our team.
- 1-to-1 consulting and training
- Done-for-you mode
- Flexible schedule
We'll get back to you when a place opens up.
Prices apply to each site and you can split them between HQ and the directors, however you prefer. Networks that bring more than three sites unlock a dedicated network rate, which we work out together on the call.
The questions we get first_
Short answers. If yours isn't here, write it in the form below.
01 Who follows the program: me or the site directors?
The directors, the ones who decide on marketing, prices and growth at their site every day. You can join to coordinate and have the same method in hand. The work happens site by site, and the network moves as a group.
02 Does it work for both franchises and owned sites?
Yes. Whether the directors are franchisees or employees changes little: the job is giving every site the same way of working, and SGP does it the same way in both cases.
03 When does it start and how long does it last?
The 2026-2027 edition starts in autumn 2026. The Program runs for twenty weeks, Plan for about eight, Premium for twenty plus three months of follow-up. We go through the exact dates of the cohort on the call.
04 Which option should the sites choose?
For a network we recommend the Program: the twenty weeks that bring the same method to every site. Plan stops at each site's marketing plan, Premium adds three months of follow-up after the end. Which option for which sites, we work out on the call.
05 How does co-financing each site's fee work?
The fee applies to each site, whichever option you choose, and you can split it between HQ and the director, in whatever proportion you decide. Some cover it fully as an investment in the site, some split it in half. We look at the right setup on the call.
06 What's the network rate for networks with more sites?
Networks that bring more than three sites into the program get a dedicated network rate. It depends on how many sites join, so we define the figure on the call.
07 What is the call?
Fifteen minutes to figure out whether your network is a fit for SGP, define the co-financing and, if you have more than three sites, the network rate. If it doesn't make sense right now, we'll be the first to say so.
08 Who runs the program?
Davide Scalera, founder of Update Labs. He built the method and works every day with founders and networks of language schools.
Who runs it_
Davide Scalera, founder of Update Labs. He built the program and he runs it, session after session. He's the one on the call.
A MISE-certified Innovation Manager, trainer and public speaker. He has worked for years with owners of Italian SMEs on the side of growth that depends on people and systems, and with language schools through SGP.
The idea behind the program is simple: many language schools teach very well and grow with difficulty, and in a network the difference between one site and the next shows right away. SGP brings into every school the same method and the same tools to grow as a business, without changing its face. Don't Reset. Update.
mise innovation manager trainer public speaker creator of sgp
Update
Labs_
Labs_
Don't Reset. Update. More than a slogan, it's how we work.
Book a call_
Fifteen minutes on a call. We look at your network, figure out whether SGP is right for your sites and define the co-financing and, if you have more than three sites, the network rate. If it doesn't add up for you, we don't start.
direct channels
for networks · autumn 2026