listen
01 A podcast before the live session.
Twenty minutes that set up the theme, to listen to in the car or between lessons. You arrive with the right question already in mind.
School Growth Program_
for language school owners 2026-2027 edition · autumn 2026
Grow your school
with AI and marketing,
don't get left behind_
The School Growth Program is the growth path for language schools: twenty weeks, one live session a week, in which your school moves forward without starting over. You do the work, in a small group of owners, with AI on your side. By the end the school gets chosen more and sells better, to companies too.
20
weeks in total
01
live session a week
08
participants at most
100%
positive feedback
How it works,
week by week_
Every week has the same shape and a different theme: first price and positioning, then content, then the channels that bring students, finally partners and sales, to companies too. For a school, selling to companies is the fastest growth, and almost nobody tries it. You work on your own school, with your own numbers, in a small group of owners. AI comes in from week five and from then on does graphics, copy and campaigns with you.
work
02 Two hours live, on your school.
The live session is work, with feedback on the spot: the price, the reply to an enquiry, the campaign. You leave with something done.
use
03 A ready-made tool.
Each week a tool you open the next day: a spreadsheet, a guide, a template, an AI workflow already set up for a school.
do
04 A few actions within the week.
Small, with a date. They are the piece that turns the live session into a change inside the school, and the group keeps you on it.
You'll learn to...
Twenty weeks, and in each one something you can put to work right away.
read your school's real numbers set a price that holds say in one sentence why choose you get found on Google Maps by people searching in your city answer an enquiry and turn it into an enrolment
make graphics and posts with AI in two minutes publish every week, even in November handle a negative review set up a campaign without wasting budget run an open day families remember
lead the sales call to a yes sell courses to the companies in your area build partners who send you students sell the path to certification, not the single course get your local newspapers to tell your story
The full program, week by week→ name, email and phone first
It's not
a course,
it's an update program_
The words of those who've already done it_
Owners of schools like yours, from the first edition.
“
I tried the advice on selling to companies: different rates, with extra services on top of the basic plan. It has already worked with two companies, and they took the most expensive package of all. Not with training funds: with their own money. I was really struck.
Mara
Liguria “
People really liked the new packages, and nobody was put off: the basic price didn't change, we raised the product. We're very happy with how the year has started, and the team is closer, because we started talking to them in a different way.
Roberta
Lazio “
We did a lot of things out of common sense. This course gave us solid confirmation that they are real marketing principles, picked up without knowing it. And things of ours that were far too loosely set up, like the price list, we've completely overhauled. For me that's the value: bringing method to something we did, but not in a concrete way.
Nigel
Piedmont Discover the value of the Program, answer this question_
How much does a student pay, on average, at your school?
€150 a month
€0 a month €500 a month
You only need 3 new enrollments to make back the entire investment.
And those enrollments, usually, you keep for years. The rest is margin.
estimate on the Program, over 8 months, not a quote
the price
We made the inaccessible accessible_
PLAN
To start from the foundations
1,499 €
per school / about 8 weeks
The first part of the program, up to your school's marketing plan, in a group and with one 1-to-1 session.
- The first weeks of the program, in a group
- One 1-to-1 session
- Materials, AI Tools and Community
The marketing plan is yours even if you stop there.
PROGRAM
The full program
2,999 €
per school / 20 weeks
Full access to the SGP System: same IP, same assets and same protocols as Individual, with guided group implementation.
- Access to the SGP method and protocols
- 20 implementation support sessions
- Materials, AI Tools and Community
Reserved price for the launch Cohort.
PREMIUM
The program, and you're not alone after
4,499 €
per school / 20 weeks + 3 months
Everything in the Program, plus three months of follow-up after it ends, and your team inside the materials.
- Everything in the Program
- For 3 months, every month: one 60-minute 1-to-1 session and one piece of work done by us (up to 1 hour)
- 2 more people from your team on materials and Community
For those who want to bring the team along.
INDIVIDUAL
Tailored, for one school
30,000 €
per school / 6 months
The standard Update Labs experience. Direct on-site work, full management, exclusive access to our team.
- 1-to-1 consulting and training
- Done-for-you mode
- Flexible schedule
We'll get back to you when a place opens up.
The questions we get first_
Short answers. If yours isn't here, write it in the form below.
01 Do I have to close the school to follow it?
No. One live session a week, two hours, and a few actions to do whenever you want. It's built for people who run a school every day.
02 When does it start and how long does it last?
The 2026-2027 edition starts in autumn 2026. The Program runs for twenty weeks, Plan for about eight, Premium for twenty plus three months of follow-up. We go through the exact dates of your cohort on the call.
03 Is it theory, or do you actually work?
You work on your own school, with your own numbers. Every week you take home a concrete piece: a revised price, a campaign, a new way of answering enquiries.
04 Do I need to be good with AI?
No. You learn it inside the program, with tools already set up for a school. What you need is the willingness to try, two minutes at a time.
05 How much does it cost?
It depends on the option, and the price is per school: Plan €1,499, Program €2,999, Premium €4,499, Individual €30,000. What each one includes is in the Investment section.
06 Which option should I choose?
We recommend the Program: the full twenty weeks, the ones in which the system really settles into the school. Plan stops at the marketing plan, for those who want to start from the foundations. Premium adds three months of follow-up after the end and brings your team in. If you're unsure, we choose together on the call.
07 What is the Individual waiting list?
Individual is a tailored program for one school, run by us for six months, and we open it to a few schools at a time. Leave your details from the card's button and we'll get back to you when a place opens up.
08 What is the call?
Fifteen minutes to figure out whether your school is a fit for SGP and to answer your questions. If it doesn't make sense for you right now, we'll be the first to say so.
09 Who runs the program?
Davide Scalera, founder of Update Labs. He built the method and works every day with language school owners.
Who runs it_
Davide Scalera, founder of Update Labs. He built the program and he runs it, session after session. He's the one on the call.
A MISE-certified Innovation Manager, trainer and public speaker. He has worked for years with owners of Italian SMEs on the side of growth that depends on people and systems, and with language schools through SGP.
The idea behind the program is simple: many language schools teach very well and grow with difficulty. SGP brings into the school the method and the tools to grow as a business, without changing its face. Don't Reset. Update.
mise innovation manager trainer public speaker creator of sgp
Update
Labs_
Labs_
Don't Reset. Update. More than a slogan, it's how we work.
Book a call_
Fifteen minutes on a call. We look at your school and figure out together whether SGP is right for you. If it doesn't add up for you, we don't start.
direct channels
2026-2027 edition · autumn 2026